Tag Games, the Dundee, Scotland based development studio, responsible for iOS hits like Car Jack Streets™, Astro Ranch and Dr Who: The Mazes of Time have decided to launch a new brand called Tagplay. The intent of Tagplay to better differentiate between the company’s commission-based work (which will continue under the Tag Games brand) and their own original IPs which will now bear the all-new Tagplay moniker.
The first title that will be coming out of the new Tagplay arm is a freemium social sim game called Funpark Friends™. The game will allow players to create and customize their very own theme parks which other players can then actually interact with. Funpark Friends™ is due for a 2011 Q3 release, “and will mark the studio’s transition from developing under the one-time-purchase model to the freemium model”. Also on the horizon for Tagplay is the sequel to the studio’s popular Car Jack Streets™ title. Currently under development, the highly anticipated Car Jack Streets 2™ is due for a 2012 release.
One of the principle objectives of the new Tagplay arm is the construction of strong studio-user connections and the hiring of Product Evangelist, Simon Adams, demonstrates a firm commitment by the studio to reaching out to modern players. Simon and Paul Farley, Managing Director and founder of Tag Games, elaborated:
Simon – “The gaming industry must accept that there is now a fantastically diverse range of people playing video games, and further, that it must adapt to the new desires and expectations of those players if it to continue to flourish. Tagplay has been constructed specifically with flexibility in mind so that the studio can continually develop fantastically engaging games that players young and old, old-school and new-school, will love to play. It is an exciting time to be a part of Tagplay and I am over the moon to be on board.”
Paul – “Indeed, it will be particularly important for Tagplay that it encourages open avenues of communication between itself and modern players so that it absolutely understands what those players want. Simon is the first person we have brought into the studio to develop both those avenues and the overall presence of the studio’s titles within the industry so he will play a crucial role in the success of Tagplay. If Simon and Tagplay can successfully incorporate the virtue of transparency-in-development to the studio’s already established virtues of high game quality and innovative social interactivity then Tagplay will surely have a recipe for success.”