Electronic Arts just kicked off its annual ‘Big Thanks’ sale last night with prices dropping throughout the evening on 40+ of its iOS Apps, including the best (an newest game) in their NFS franchise, Need for Speed™ Most Wanted.

If you still have some EA titles you were waiting to pick up, many of them are now available for just 99¢, including Plants vs. Zombies for the iPhone and iPad, as well as a number of sports tiles, Sims titles, Monopoly, Scrabble and more.

From past experience, prices are likely to be good through the weekend and possibly Cyber Monday as well.