Last October, Toca Boca launched Toca TV, their excellent subscription-based streaming video service for kids.
It offered kids (and parents) a safe and fun place to watch carefully curated kid-friendly video content from YouTube as well as their own funny and creative original content.
I subscribed to the service when Toca Boca ran their Cyber Monday deal last November, and my girls (ages 7 and 9) have been hooked ever since. Toca TV is easily the best video app for kids, with an excellent selection of content and as a parent, I never have any concerns that my girls are accidentally watching something inappropriate.
Unfortunately we just received word from Toca Boca’s CEO & Co-Founder, Björn Jeffery that due to low viewership, Toca Boca will be shuttering the Toca TV service at the end of the month. If you have an active subscription, it will remain active through March 31st.
More details will be available soon with regards to refunds for annual subscribers. In the meantime, if you have technical questions about Toca TV and/or your subscription, there is a help page set up where you can get further support.
This is a real bummer! I hope that we at least will still continue to see some of Toca Boca’s brilliant original video content (like their humorous What’s Going On series based on Toca Life and the infectious Don’t Mix Us Up) appear on Toca Boca’s YouTube Channel.
Now I need to figure out how I’m going to break this news to my girls.
You can read Björn Jeffery’s full letter to subscribers below: